Bloom Robbins
Complete online store redesign with a custom-designed layout running on Shopify Plus. The new design includes a shift to a fully editable template.
Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
THE CHALLENGE
Redesign of 8 online
stores in 4 months
The primary challenge revolved around completely redesigning the storefront for eight online stores, each in a different language, all under one Shopify Plus account. With a tight timeline of just four months, driven by the launch of a TV campaign and the need to stock products in newly branded packaging, we faced a significant time constraint.
Despite this, we successfully executed the synchronization of all eight storefronts. The outcome is a sustainable solution for future e-commerce growth that is effortless to edit and manage.
THE SOLUTION
Pixel-perfect design and easier content management
Thanks to the long-term relationship with the client, for whom we managed the previous solution, we managed to save time and streamline the work on project documentation, communication and project flow. When working on the storefront, we used one of Dawn’s core templates, which is the ideal foundation for complex and custom designs. At the same time, to display many custom product parameters, we set up a new metafields structure and set up new applications for easier content management by the client within the template.
SERVICES
Highlights
✔ Custom pixel-perfect design
✔ Synchronization of 8 storefronts – simultaneous automatic deployment of changes with customization options for specific markets
✔ Editable template for customization without code intervention
✔ Fully editable product page through metafields
CLIENT’S FEEDBACK
“The cooperation with Digismoothie was of a
high standard and professionalism. We are
glad that we chose them and we could count
on quality outputs, although at the expense
of higher costs.”
Jakub Džmura, Interim E-commerce Manager
ABOUT THE CLIENT
Bloom Robbins was started in 2015 by a young couple from Slovakia. Today they are the most popular hair nutrition product in Slovakia and the Czech Republic, but have also expanded to 5 countries in Europe and the USA.
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